The shield and motto in the logo for Peavey Pewter began with the love of the medival and Peavey family history.
The original shield seen below was used as the model.
The Shield
The Peavey shield is primarily blue, but two scarves or bands had been added as rewards for service. The chief is the band across the top one third of the shield signifies dominion and authority. It was often granted as a special reward for prudence and wisdom or successful command in war. The bend or strip across the shield was a scarf or shield suspender given to a knight commander and signifies defense or protection.
The three crosses in the chief are possibly the cross fitchee which is the
combination of a cross and sword and signifies unshakable faith.
The annulet or finger ring in the bend represent fidelity. The meaning of twelve is unknown. Possibly, fidelity 12 months of the year!
The Motto
The Peavey motto is "Deo Non Fortuna" which is Latin for God, not Fortune. This knight's focus was obviously on his Creator and to have all that he did to glorify him, while he forsook the pursuit of fortune. He trusted in his Lord to provide his needs.
"Therefore, whether you eat or drink, or whatever you do, do all to the glory of God."
1 Corinthians 10:31